I spent this morning trying to think of a good way to explain the Vauxhall Ampera through some kind of analogy.
This involved a lot of thinking and research; including establishing whether there was any link between the Ampera and those leaked Christina Hendricks photos. For reference, unless it was a Fiat distraction ploy, I don’t think there is.
Instead I believe the best comparison I can see for the Ampera/Volt is to DAB digital radio. Yes it’s meant to be clearer, more efficient, easier to use but it’s still running on the same ideas we’ve had for decades. Plus DAB is still comparatively expensive compared to normal radio, and how many people do you know with a digital radio? I know one.
So there we go, the Ampera is BBC 6 Music for the road.
Along with liking NASCAR, Engage Sport Mode is also willing to admit to other things. Like enjoying the music of Avril Lavigne (and seeing her live), thinking additional jalapeno peppers can improve everything and occasionally being wrong.
In this instance, the “being wrong” relates to a prediction made on this very website back in January. In that post I used the words to the effect that you should put “money on a Mk3 Panda victory” in the European Car of The Year awards. So certain was I that, like the previous Panda and numerous other Fiat products before it, that you could almost guarantee another victory for Turin. Rear windscreen sticker manufacturers were already to hit print, advertising executives were primed to see their updated adverts hit the TV, magazines and internets.
And then the Chevrolet Volt/Vauxhall/Opel Ampera went and won. I mean seriously, what the hell?! Without trying to make some battery related pun I’d imagine that I, along with many automotive commentators, were a little shocked by this revelation. Fiat has won the ECoTY prize 9 times since 1964, more than any other manufacturer. Before today, General Motors had notched up only three previous titles (Astra; 1985, Carlton; 1987 and Insignia; 2009). So I’d imagine that in Luton some marketing types, who aren’t in Geneva, were tonight hastily scribbling together some kind of press release. I’d imagine it’s going to look something like this: Continue reading