Newcastle Audi recently opened a brand-new dealership on Scotswood road in the city. EngageSportMode was in the area, so we went along to take a look around.
It’s not often a car dealership has the ability to leave you a little bit speechless; unless you’ve just been given the price for your car in part-exchange perhaps. But Newcastle Audi’s new site left ESM just staggered at the sheer scale and majesty of the new operation.
Used car section can hold up to 80 models.
Whilst out looking at family cars for ESM’s BTCC Correspondent, we couldn’t resist taking a snoop around. We weren’t disappointed; the 4.5 acre site is vast, with the main showroom covering 35,000 sq ft by itself. Covered in an impressive metallic mesh, with angled swathes of glass, even from the outside it’s an impressive building.
R8 V10 Plus – Matt Sepang Blue paintwork costs £3,750 alone!
Internally, it’s like nothing we’ve ever seen when it comes to selling cars. There’s space for 19 new models inside, pleasingly arranged in order of model name / size, set amongst curved walls, black granite and funky mezzanine levels. One of the staff described it as being like an airport terminal; quite frankly it puts most airports to shame. To roll out the clichés, it looks more like the hideout of a James Bond villain than somewhere trying to sell you a car.
Key highlights were the stunning matte Sepang Blue R8 V10 Plus (pictured), an RS5 coupé and EngageSportMode favourite; the S1 quattro. Newcastle Audi also has specialist Configurator rooms to help customers make that difficult decision as to which shade of white (or other colour!) to spec’ their new car in – the first time this technology has been used outside of London.
The used car area outside also manages to impress; with space for eighty of Ingolstadt’s finest to be browsed, under the watchful eye of an all-seeing glass cube. Frankly if the main building is the airport terminal, this is its control tower. But we bet there can’t be many control towers that house an original Audi Quattro in their base! (more…)