If you’ve read the news lately, you could be forgiven for thinking that Volvo has killed the combustion engine. No, not quite, but you can’t blame the company for blowing its own trumpet a little.
Given the past year, and the risk of being labelled a traitor or enemy of the people, we’d wonder if any organisation would be truly happy about making the front cover of the Daily Mail. But that’s exactly what Volvo got on Thursday, along with sizeable coverage in the The Times and The Guardian. The reaction on social media was slightly more mixed, with many pointing out that the newspapers and other had massively misunderstood the announcement by Volvo. This wasn’t ‘pure electric cars only’ as a strategy, and manufacturers like Lexus already offer hybrids across their model range.
Perhaps there was a, justifiable, element of resentment from other brands, that Volvo has stolen so much of the headlines with this announcement. For a carmaker to be on the front page of multiple newspapers and not to have done something wrong – Volkswagen – is rather rare. But that is exactly what Volvo achieved yesterday. Granted many mainstream journalists got completely the wrong end of the stick, and believed Volvo would banish the internal combustion engine completely by 2019. However, we imagine Volvo’s PR department were still rather pleased with the coverage all the same.
The truth is virtually all major manufacturers are going to need to further embrace hybrid and electric vehicles, in order to meet the EU’s 2021 target of fleet CO2 emissions averaging no more than 95g/km. That’s quite a tall order, and therefore the more ultra-low and zero-emissions cars a manufacturer has, the lower their overall fleet CO2 average. This is why Volvo is not dispensing with internal combustion in 2019, but merely ensuring it becomes a smaller part of their model range and, where still offered, includes some form of hybrid system to further reduce CO2 outputs. (more…)