Friday Video – No Fooling

As the post goes live it’s April Fools’ Day, which means the press offices and PR departments of car companies have been in overdrive trying to find the wittiest way of plugging their products. Nissan – Alive (2016) from Alessandro Pacciani™ We’ve covered these efforts before on ESM but, instead, this year we’ve decided to take…

Friday Photo – Retro Livery for Nissan GT-R LM P1 NISMO

Ask any bearded hipster and they’ll happily tell you that retro is obviously cool. This fact is seemingly not lost on motorsport teams, with Nissan choosing to clad one of the Le Mans GT-R racers in a colour scheme from 25 years ago. Anyone who has played Gran Turismo series will recognise the blue, red and white colours as…

Paris 2014 – Nissan NISMO Pulsar Concept and more…

So what has EngageSportMode’s local car manufacturer been up to at the Paris Motor Show? Seemingly sticking bits of red trim to everything it can get its hands on, in order to celebrate the 30th anniversary of the NISMO brand. Chiefly known to anyone who has played Gran Turismo in the last 15 years as the tuner of…

Friday Photo – Nissan ZEOD RC

This weekend’s Le Mans 24 Hours race is already building up quite nicely into a three-way battle between Toyota, Porsche and Audi for top honours. But, at the same time, Nissan is hoping for success with its innovative electric racer. In fact the ZEOD (zero emissions on demand) RC prototype hit an impressive benchmark in last night’s qualifying…