If you’ve read the news lately, you could be forgiven for thinking that Volvo has killed the combustion engine. No, not quite, but you can’t blame the company for blowing its own trumpet a little.
Given the past year, and the risk of being labelled a traitor or enemy of the people, we’d wonder if any organisation would be truly happy about making the front cover of the Daily Mail. But that’s exactly what Volvo got on Thursday, along with sizeable coverage in the The Times and The Guardian. The reaction on social media was slightly more mixed, with many pointing out that the newspapers and other had massively misunderstood the announcement by Volvo. This wasn’t ‘pure electric cars only’ as a strategy, and manufacturers like Lexus already offer hybrids across their model range.
Perhaps there was a, justifiable, element of resentment from other brands, that Volvo has stolen so much of the headlines with this announcement. For a carmaker to be on the front page of multiple newspapers and not to have done something wrong – Volkswagen – is rather rare. But that is exactly what Volvo achieved yesterday. Granted many mainstream journalists got completely the wrong end of the stick, and believed Volvo would banish the internal combustion engine completely by 2019. However, we imagine Volvo’s PR department were still rather pleased with the coverage all the same.
The truth is virtually all major manufacturers are going to need to further embrace hybrid and electric vehicles, in order to meet the EU’s 2021 target of fleet CO2 emissions averaging no more than 95g/km. That’s quite a tall order, and therefore the more ultra-low and zero-emissions cars a manufacturer has, the lower their overall fleet CO2 average. This is why Volvo is not dispensing with internal combustion in 2019, but merely ensuring it becomes a smaller part of their model range and, where still offered, includes some form of hybrid system to further reduce CO2 outputs. (more…)
As the first big event of the year, the North American International Auto Show offers the chance to spot trends we might see for the rest of the year. It also has the potential to prove if the US market is still obsessed with making the biggest stuff possible.
Pickup trucks are getting more outrageous
If there’s one vehicle that sums up the US automotive market in one fell swoop then it’s the pickup truck. But 2016 seems to be the year that manufacturers have truly gone XXL with their offerings.
The F-150 Raptor SuperCrew.
Ford’s latest version of the F-150 Raptor was launched at the Detroit show a year ago but, twelve months later, it’s already been tweaked. Now there’s a SuperCrew version of the 3.5-litre EcoBoost powered machine so you can fit even more people or stuff inside. Although persuading people to get in the back as you make use of the new Terrain Management system in mud, rock or even baja mode might be a challenge!
Nissan Titan Warrior concept squares up
Not to be outdone, Nissan premiered the Warrior concept version of its Titan X.D truck, again just one year after showing off the regular production version. With a 5.0-litre Turbo Diesel V8 engine, race-derived suspension parts, and a smattering of carbon fibre body panels it’s a formidable sounding proposition. Whether it becomes a reality remains to be seen.
The slightly more sensible pickup – Honda’s Ridgeline
Not quite as dramatically-styled as the Ford or Nissan, Honda is concentrating on practicality with the all-new Ridgeline. With a design that focuses on things which really matter to pickup buyers, like hauling sheets of plywood or drywall flat in the loadspace, or a 540 watt sound system mounted in the truck bed to improve your tailgating experience. Could it just be a little too sensible for its own good?