Being based in the North East, it’s fairly impossible for EngageSportMode.com to ignore the influence of our friendly neighbourhood car manufacturer; Nissan. The proliferation of Juke, Qashqai, Note and even Leaf models on the roads in these parts are testament to just how big a deal the Nissan Motor Manufacturing UK plant in Sunderland is. So when the latest model goes into production, it matters.
Nissan will tell you that the all new Qashqai entered full production today, so ESM will just quietly gloss over the car-transporter full of them that it passed on the A19 yesterday. But regardless of the specifics, the 7,000 strong workforce at the Sunderland plant will be churning out a new Qashqai off the production line every minute. Well, 61 seconds if you’re being utterly precise.
Virtually everyone in this region knows someone who works directly for NMUK, such as ESM’s mate Dave, or the gigantic supply chain feeding the Wearside factory. In total 40,000 jobs are dependent on Nissan UK production, so it’s not surprising that so many know a friend or relative involved with car building here. It matters a lot to the North East economy, and seeing another new model constructed here is a proud moment for an area that has struggled in generations past. The half billion pound investment by the company to keep producing new models such as the Qashqai and forthcoming Infiniti Q30, affirms the importance of the plant to both the local and national economy, but also to Nissan’s global strategy.
EngageSportMode hopes to see many new Qashqai models on the road around here in the very near future. Not just because it’s a rather handsome looking crossover, but for the fact it means North East England remains a major manufacturing player. It might not be normal ESM car, but sometimes things are bigger than just power and performance.