After the purple Mclaren yesterday, now comes two purple Dodges. This is just the tip of the iceberg; ESM is willing to stake whole pounds that purple is going to be the ‘next big thing’ that every car manufacturer chooses to use.
If there is anything the muscle car period of the early 1970s can be remembered for, aside from crazy horsepower and cheap prices, was the offering of increasingly lurid colour choices. Dodge probably tops the list for craziest names, with ‘Go Mango’ orange, ‘Top Banana’ yellow, and ‘Sublime’ green some of the best known hues appearing as High Impact colours on a variety of Mopar metal.
The big excitement, from Dodge’s marketing department, is the limited-edition offering of ‘Plum Crazy’ purple for 2016 model Chargers and Challengers. It’s a little bit of a con, as Dodge has listed Plum Crazy as an option previously on 2010, 2013 and 2014 model year cars. But, we don’t care too much, as this time around it’s extended to include the Hellcat.
So yes, not only can you have a 707bhp Challenger or Charger, but now you can also have it in purple. It’d probably be the ESM colour of choice, given the lack of Hemi Orange on the list.