It might have taken over 53 years of production, but Porsche has finally built the one-millionth version of the 911. It’s green, and a little bit hipster.
Painted ‘Irish Green’ in fact, and apparently inspired by a colour used on a 911 owned by the founder of the company – Ferry Porsche. Put together by the Porsche Exclusive team inside the Zuffenhausen factory, the one-millionth 911 is meant to celebrate the history included in the previous 999,999 examples built before it. But you can’t buy it, and it’s heading to spend a life within Porsche’s own museum.
Cynical marketing creation? Why of course. Despite the fact the Cayenne and Macan SUVs have kept the company afloat, and helped transform it into a hugely profitable concern, the 911 is still the golden goose at the heart of the Porsche brand. So with a company that majors on reminiscing the history of the 911, celebrating this particular manufacturing milestone was a ‘no-brainer’ for the marketing folk.
We could possibly even label this as the ‘hipster 911’ with the choice of interior and exterior colour choices. Historic paintwork? Check. Steering wheel and dashboard featuring mahogany trim like the original 911? Check. Seats clad in ‘pepita’ cloth trim like it’s still 1964? Also present. Retro-recreations of the Porsche crest badges used on the original car? Yes, they’re here, too.
This is the Porsche that wants coffee produced from a bespoke copper still, with hand-selected beans. It wants food served on a slate, by a waiter with a beard and tattoos. Ok, we could go with the clichés, but we’ll stop here. We imagine any true hipster would pine for the one-millionth Volkswagen Beetle which was produced way back in 1955 anyway… (more…)