Friday Video – No Fooling

As the post goes live it’s April Fools’ Day, which means the press offices and PR departments of car companies have been in overdrive trying to find the wittiest way of plugging their products. Nissan – Alive (2016) from Alessandro Pacciani™ We’ve covered these efforts before on ESM but, instead, this year we’ve decided to take…

2014 April Fools’ Day Automotive Roundup

April Fools’ Day is that one opportunity each year for automotive PR teams and marketing departments to cut loose and show off their sense of humour. For the rest of the year it’s all about extolling the benefits of 5 year warranties, diesel engine balancer shafts and 0% finance, so April 1st is the chance to show off a…