Friday Video – No Fooling

As the post goes live it’s April Fools’ Day, which means the press offices and PR departments of car companies have been in overdrive trying to find the wittiest way of plugging their products. Nissan – Alive (2016) from Alessandro Pacciani™ We’ve covered these efforts before on ESM but, instead, this year we’ve decided to take…

Friday Video – BMW M4 “Ultimate Racetrack”

Should it still really be called the M3, does it matter that it’s turbocharged, can you love a car that has synthesised engine noises? All important questions when discussing the new BMW M3 M4.  However, watch this video that we found on YouTube posted by BMW Canada, and you should find those questions float away into obscurity.