News: Lexus RC F – Crowdsourced paint colour name

Rather than just dip into the regular big book of paint clichés, Lexus decided to take a slightly more different tactic with the forthcoming RC F coupe when it came to picking colour names. In a thoroughly modern Web2.0, social media, #trend way, it asked Facebook to come up with a name for the distinctive orange hue. From…

2012 EngageSportMode Awards (Part One)

After a long twelve months, the time has finally come to hand out the infamous EngageSportMode ‘macaroni and glitter’ trophies to this year’s award winners. It may now be 2013, but cast your mind back (a few days) to last year. Despite the world’s ongoing financial problems, the ever-present environmental lobby and the ridiculous price…

ESM – Goodwood FoS Video Blog #1

As promised, here at the video highlights from EngageSportMode’s weekend at the Goodwood Festival of Speed. I’m no Ron Howard, and was only using either an iPhone or fairly basic digital camera to record these. As such, the quality is not HD, but I feel it does still capture the noise and fury of the…

To Infiniti, But Probably Not Beyond

The Infiniti brand is to Nissan what Lexus is to Toyota; essentially blinged up versions of domestic Japanese models, renamed to charge Americans more money for them. Whilst Infiniti was launched in the United States back in 1989, it wasn’t until 2008 that the decision to branch out in to Europe was taken. In keeping…