Friday Video | Five cylinders of fun from Audi Sport USA

Even if you’ve only got twenty minutes for lunch today, this is probably the best way you can spend it. We promise. It’s now officially September, the holidays are over, the nights are closing in, and the world is still just as big a mess as it was at the start of the year. But…

Gallery Feature | Fifty Shades of (automotive) Grey

Over 17% of new car buyers picked grey last year, and it’s now the third most popular tone in the UK. But how many different types of grey can there really be? Quite a lot, actually. For reference ESM’s Editor has never actually seen Fifty Shades of Grey, or read any of the books. However, he surmises that…

EngageSportMode Awards 2016 | Part One

In many respects – like politics or celebrity deaths – 2016 was a challenging year. But, in the automotive world, things were far better. With the infamous hypothetical ‘macaroni and glitter’ trophies at the ready, these are the things which stood out the most in the last twelve months. No, it doesn’t matter that it’s already 2017. We always…

Motorsport | Audi ditches Le Mans for Formula E

After almost two whole decades of dominance, one of the biggest names in endurance racing has called time on participation.  Audi Sport officially announced yesterday that, at the end of 2016, the Audi brand will no longer compete in the World Endurance Championship. That means 18 years of Le Mans competition will also come to…

Friday Photo – BTCC Audi A4 quattro Super Tourer with Frank Biela

Twenty years ago the British Touring Car Championship was reaching peak popularity with global motorsport fans. On track, the 1996 season was being dominated by an all-conquering silver machine.Full disclosure – the Audi A4 quattro Super Tourer is, without doubt, the favourite BTCC machine of ESM‘s Editor. Ever. He even has the t-shirt, although it’s a little…

Ned Jasper – Friday Video – What makes a good car advert?

With one of the best car adverts of late banished from our TV screens, Ned takes aim at those making, and scrutinising, those commercials. Nowadays, you’d be hard pushed to go out and not find an example of health and safety. We drive our cars with seat belts, airbags and countless electronic systems which prevent…

In-depth Launch Review – Updated 2016 Audi A3

As one of the key models in the Audi range, getting the refreshed A3 right is an important job. We drove all four body types, and various engines, to see if the A3 still has what it takes in a competitive market. Backstory In the same year England crashed out of Euro ’96, Audi launched an upmarket compact hatchback to the…

Photo Gallery – 2016 Goodwood Festival of Speed – Paddock Action

Despite weather that threatened to make Goodwood seem more like Glastonbury at times, the 2016 Festival of Speed proved to be as impressive as ever. ESM was there, for two days this time, getting up close and personal with as much of the machinery as possible. We could write 1,000s of words but, instead, we’ll give you…

Friday Video: 2016 Audi Sport R8 Advert ‘Spin’

We never really feel the need to justify posting anything to do with the Audi R8 here at ESM, and we just can’t escape the mesmerising attraction of the latest advert. Whilst previous R8 adverts have concentrated on the epic power and glorious sounds of the R8’s V10 engine, the latest video is apparently all about control. Perhaps Audi are…

SMMT Test Day 2016 – Part One

Returning to the SMMT Test Day after the extravagant ‘twelve cars in one day‘ affair of last year, ESM promised to try to be more selective over driving choices this year. The result was certainly a varied motoring experience, to say the least. It’s the potentially the biggest day of the year for anyone who writes about cars,…