Toyota

Ned Jasper – Friday Video – What makes a good car advert?

With one of the best car adverts of late banished from our TV screens, Ned takes aim at those making, and scrutinising, those commercials.
Audi R8 V10 plus
Nowadays, you’d be hard pushed to go out and not find an example of health and safety. We drive our cars with seat belts, airbags and countless electronic systems which prevent you from skidding of the road every time you’re a little heavy footed. As a result, countless lives have been saved and the world is a better place for it. But then we have “health and safety gone mad”. It’s a phrase we hear a lot these days, but is there any truth in this expression?

Actually, yes. I can’t speak for every aspect of modern society – that would take too long and be about as interesting as an empty pint glass – but what I can talk about is car advertisements. Now, it’s no secret that we’re quite partial to a good car ad, especially those from a certain four-ringed company. [Guilty as charged! – Editor]

But, how on earth does this relate to health and safety? Well, it’s because one of Audi’s latest R8 ads, The Eye, has been banned. If you don’t know what I’m talking about watch this:

Done that? Good. The ad in question was struck from our screens by the ASA (the Advertising Standards Authority) as it ‘linked speed with excitement’. I know. It turns out, a big, shiny, bright orange supercar is exciting, who’d thought?

The thing is though, the advert didn’t feature high speeds. Was it inferred? Well, yes. But all we saw was a 30mph tracking shot and a retina. To add insult to injury, the removal of what is one of the only interesting car advertisements currently on TV was down to ONE measly complaint.

It is because of things like this that almost all car adverts are now not only tedious, and stale, but also related in no way to the car in question. After all, the advertisement is supposed to make you want to buy the car, not hate it. The following is a small compilation of some of the worst car advertisements shown on TV, and don’t fear, because after you’ve sat through 4 minutes of dull, unimaginative drivel, you’ll be rewarded with some of the best car ads of all time.

Citroen C1

I wish I could magic a car out of a bus stop too! But I’m not Harry Potter, so I’ll just walk instead. Maybe ASA should step in here, before everyone tries to walk through a bus-stop and steal a car!

Toyota Aygo

Hilarious!…Not. Another great message, dress up as a seat and prank McDonald’s. I still know nothing about the car.

Toyota Aygo 2

Boy, am I excited! What could make me want to buy the car more than it driving through a maze full of balloons that change colour! That’s right Toyota, there IS a better way.

Peugeot 108

Brilliant, some moody lighting, and a montage of the car driving. If I need some wheels to meet a shady lover in the dead of night, I know where to look.

There. I’ve tried my best to inject the dullest part of this article with a comical interlude. But the facts remain that all of these adverts tell you nothing about the car. A car ad should be something that captivates, then charms us into wanting one more than our next breath. We want loud noises, aural symphonies, drifting, explosions, and chills down our spines. We want to feel like we’re watching an action movie, not a documentary!

Most of all, we want to react to it. We want that uncontrollable urge to tell everybody we’ve ever met just how cool the advert was. Or better still, we want to buy the car. Below is an eclectic mix of some of the very finest automotive advertising, so make a cup of tea, and sit down for the best 10 minutes you’ve spent on the internet today (probably).

E39 BMW M5

It’s spaceman meets family man. This video does without any iconic music or slick acting, It simply shocks you – or would have done back in the early noughties when this advert first hit TV screens. It leaves you to contemplate the thought of your neighbour’s new BMW outrunning a Saturn V rocket.

Peugeot 205 GTI

Do Bond’s budget cuts mean he’s ditched the Aston in favour of a cheeky little french hatchback? No. But who wouldn’t want a car that could beat an entire airforce? Perhaps it’s a little silly, but you’re talking about it, which means the advert’s worked.

Audi R8

Chillingly good. [I still have this one saved on my Sky+ box – Ed]

BMW M235i

That was cool, I want one just that little bit more now.

Audi R8

If you didn’t have a smile on your face by the end of that, you’ve got something wrong with you!

Now I’ve put the world to rights, and no doubt wasted your afternoon, maybe you’ll be a little more critical of the next car ad you see. I’ll leave you with two things. The first being this bonus clip – which is more of a short film than an advert – and the second being the overwhelming desire to own every car you’ve seen in the latter ads!

Bonus E39 BMW M5

Ned Jasper

Photo Gallery – 2016 Goodwood Festival of Speed – Paddock Action

Despite weather that threatened to make Goodwood seem more like Glastonbury at times, the 2016 Festival of Speed proved to be as impressive as ever. ESM was there, for two days this time, getting up close and personal with as much of the machinery as possible. We could write 1,000s of words but, instead, we’ll give you the pictures first. 2016 Goodwood Festival of SpeedTrying to pick which photos to feature isn’t easy given the ridiculous selection of race and road cars on offer at the Festival of Speed. To try and keep things simple, we’ve broken it down into three galleries: the highlights from the paddock, what the manufacturers brought to the motor show, and cars in action tackling the hill climb. In this first gallery we’ve covered our favourites from the various paddocks at Goodwood, where it’s possible to be inches away from priceless racers and motorsport icons. We’ve also included what we found after the (long) trek to the rally stage at the top of the hill, and a special feature on BMW.

2016 Festival of Speed – Main Paddock

BMW Paddock Highlights
BMW was the featured marque at the Festival of Speed, so the brand accounted for a lot of the cars on display. Including one particular car that’s very dear to ESM’s heart.  (more…)

Friday Photo – Detroit 2016 Gallery

Red, white and – well, more red actually. Not the colours of the American flag, but the colours of pretty much everything on show at the 2016 Detroit Auto Show. Perhaps rouge is this colour of choice for motor show cars?

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Friday Photo | The madness of SEMA 2015

EngageSportMode has featured the SEMA show, and the quite literally mental creations it throws up, before. This year seems to have been just as crazy, so we’ve pulled together a gallery featuring some of the wildest offerings. Just remember beauty is in the eye of the beholder, or something like that.

2015 SEMA Car modification in the UK seems to have come a long way from the Max Power glory days. Gone are the bodykitted Corsas and Saxos with huge exhausts and deafening subwoofers. Today, aside from bigger wheels or a vinyl wrap, everything just seems pretty standard looking. But, over in America, the modification industry still seems to be alive and well.

However, it isn’t just aftermarket companies that use the annual Speciality Equipment Market Association event to show off. Car manufacturers are also using SEMA to display their creativity with concepts inspired by celebrities, or just the minds of designers running wild. We’ve picked a handful of our favourites from the show, but there’s a bigger gallery of the slightly crazier stuff further down. Enjoy.

Chevrolet

The big Detroit manufacturer rolled out a huge twenty concepts at SEMA, covering the range from Corvette Stingray to classic Camaro and a whole host of pickup truck offerings. With the all-new 2016 model year Camaro about to hit the streets, Chevy has clearly paid some attention to its latest offering, with four concepts based upon it.

2015 SEMA ChevroletHowever, our personal favourite is probably the 1970 Camaro RS with a thoroughly modern LT4 engine.  (more…)

Friday Photo – Frankfurt 2015 Gallery

This year’s Frankfurt Motor Show proved to be fairly impressive, with a host of big names revealing new products and concepts. Incredibly, this even included cars that hadn’t been previewed in a press release weeks beforehand! Who knew that was still possible? We’ve picked out some of the notable cars making an appearance in Germany. 

2015 Frankfurt

ESM actually spent the first Frankfurt press day helping out the good people at Motoring Research with their live blog. We heartily recommend you go and read it, especially for the Periscope video action from Andrew and Gav. Trust us, you’ll find yourself longing for a special edition Suzuki Jimny or at least learning where not to leave you bag on a motor show stand.

Possibly the biggest talking point of the whole Frankfurt show was the Bentley Bentayga SUV. Promising to be more luxurious than a Range Rover, but with epic performance from a W12 engine, it’s a pretty big deal. To some it’s a step too far for the Bentley brand, and the styling is also equally divisive. However, ESM is pretty sold on it – especially in orange. The Bugatti Vision Gran Turismo is just as mental in real life as in the initial photos – a definite showstopper. Oh, and yes that is a tent on the back of the Citroen Cactus M.

We’d already seen PR photos of the Ferrari 488 Spider, but it’s seemingly even more impressive in the metal. Some even going so far as to say it’s better looking than the GTB coupé. The Hyundai stand was one of contrasts, with the Korean company pushing its new “N” performance sub-brand with the rather mental 2025 Gran Turismo concept, alongside the Santa Fe and i20 Active. Jaguar’s F-Pace stole the pre-show excitement with a Guinness World Record-breaking launch event, whilst the MotoGP-engined Honda 2&4 concept proved to be a winner.

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2015 Goodwood Festival of Speed – Moving Motor Show Gallery

ESM has been to the Goodwood Festival of Speed before – the last time back in 2012 – but this year was a little different. 

2015 Goodwood Festival of SpeedIt started with a letter from the Earl of March inviting ESM to the Festival of Speed as a fully fledged member of the media. It ended with driving almost 700 miles in 30 hours in order to spend just one day there but, when the Earl of March invites you, it’d be rude not to make an appearance.

2015 Goodwood Festival of Speed

Esso liveried retro Toyota GT86 was our favourite

In Festival of Speed tradition, we’ve broken the galleries down into batches. This first one covers the cars of the Moving Motor Show, while the second and third will include the iconic racers and findings from around the festival respectively. The Moving Motor Show has become a big part of the Festival of Speed, giving the public the change to pilot a wide range of cars up the famous hill climb course. So from the meagre, to the mighty, all the below could be driven.

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2015 Le Mans Gallery – Porsche takes historic 17th win with 1-2 finish

Ok, we’ll hold our hands up. We didn’t predict this in our Friday Photo Gallery. Nope, we overlooked the pace of the Porsches in qualifying and, instead, went for another Audi victory. We were wrong, even if we had predicted it a year ago. But congratulations to Porsche for surprising us with a rather impressive 1-2 win!

2015 Le Mans Porsche 919 Race 001In what has been billed as the closest Le Mans LMP1 battle for a generation, Porsche and Audi duked it out for most of the entire 24 hours. After coming so close last year, the Stuttgart outfit were obviously determined to take a record 17th outright Le Mans victory. Oh, and they also seemed to have luck on their side, with Audi beset with multiple bizarre incidents and uncharacteristic reliability problems.

2015 Le Mans Porsche 919 Race 002

Still, that takes nothing away from the efforts of Nico Hülkenberg, Earl Bamber, and Nick Tandy and their error-free drive to the finish. For both Hülkenberg and New Zealander Bamber, this was their first ever Le Mans experience, whilst Brit Tandy had only previously raced in GT classes at La Sarthe. Despite their limited history at the 24 hour race, they drove the #19 car superbly to victory.

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Friday Photo – Le Mans 2015 Qualifying Gallery

If you remember back to last year, EngageSportMode got quite excited about Le Mans. Less so about the racing, as good as it was, and more so about the awesome imagery coming out of the manufacturers’ press offices. 2015 is proving to be no different, so we bring you some of the best shots from qualifying. r

Porsche – 919 Hybrid 2015 Le Mans Quali Porsche 919 Hybrid

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Friday Photo – Six Retro Themed Toyota GT86 for Goodwood

We like the Toyota GT86. We also like retro-racer inspired liveries. So a bundle of six GT86s finished in classic Toyota racing colour schemes sounds like a pretty good deal to us!

2015 Toyota GT86 Retro Livery 001

Celebrating some 50 years of Toyota motorsport heritage, the six models have been vinyl-wrapped, lowered by 40mm, had stainless steel exhausts fitted and Rota alloy wheels bolted on. They look pretty damn awesome, and it took us a while to pick a favourite. Naturally, for ESM, it was the orange Esso liveried one but the red and yellow striped #98 is a close second.

The cars will be on show at the Goodwood Festival of Speed Moving Motor Show on Thursday 25th June, where members of the public will be able to drive them. Up the hill climb course. At Goodwood. Yeah, we know! So pick your own personal winner, and get yourself along to Goodwood later this month. Although you might have to try to drag ESM from the Esso sponsored car; you have been warned.

In case you’re wondering just where the inspiration from the above came from, take a look below: (more…)

Friday Photo – Toyota Yaris WRC

Yes, we know last week’s Friday Photo was a WRC car too, but this is an exciting new one. So here you are; Toyota’s return to the World Rally Championship with the Yaris supermini. Toyota Yaris WRC 001Don’t get too excited just yet; it’ll be another two years until the Yaris WRC officially hits the dirt in the 2017 World Rally Championship. For now, the excitement is purely the official announcement that one of the sports most successful manufacturers is making a comeback, having been absent since 1999. In fact, just to remind us all of how long it’s been, Toyota even included a photo of the new Yaris WRC car next to its forefather; the championship winning Corolla WRC:

Toyota Yaris WRC 002

Perhaps most striking is how big a modern supermini is, compared to a family hatch from 16 years ago.

The specifications are, of course, WRC standard with a 300 bhp 1.6 litre turbocharged engine powering all four wheels, via a sequential gearbox. Built in Germany by Toyota Motorsport Gmbh – who currently prepare the TS040 Hybrid sportscar racers – the Cologne workshops are also the place which services the Lexus LFA supercar too. As such, there’s no doubt that Toyota’s preparation for 2017 will be anything but meticulous. A number of European rally rounds will be entered in the coming two years, with Eric Camilli and Sebastien Lindholm being joined by Stéphane Sarrazin on driving duties.

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