Clarkson and Top Gear have dominated the news this week. EngageSportMode’s editor gives his opinion on what this latest controversy means for the future of the world’s most popular motoring media brand.
Unless you’ve been living under a rock, or in an area without 02 signal, for the past week you’ve probably heard a little story about Jeremy Clarkson. Actually, going back a second, an area without 02 signal could be virtually everywhere in fact. Sorry, I digress.
But yes, ‘Jezza’ has landed himself in hot water again for reportedly striking a Top Gear show producer in a fracas over his dinner. That’s what the papers and, curiously, the Radio Times will have us believe. In short, nobody really seems to know the full details, and those that do are keeping very quiet whilst the incident is investigated. In truth, it doesn’t really matter. Of greater significance is the potential ‘end of days’ for the Top Gear TV brand as we know it.
It’s been almost 12 and half years since ‘new’ Top Gear returned to our screens in October 2002. Given that, were it a person, TG would have now qualified for secondary school, it seems hardly apt to refer to it as new anymore. That in itself is, perhaps, one of the greater challenges Top Gear faces – no longer is it fresh and novel, but instead has become increasingly formulaic and predictable. (more…)