A BMW M5 and a horse

Whilst trawling the BMW media site for research on something else I’m writing, I came across the below picture:

Perhaps he's trading the horse for the M5?
Perhaps he’s trading the horse in for the M5? Or perhaps he’s just wandered into shot whilst the photographer was taking pictures? Any better explanations, let ESM know!

I’ll be honest, I have no idea what is going on there. Seemingly, neither does the rest of the internets, as my attempts to find out the story behind it came up with nothing. Oh well, for your Saturday night viewing pleasure; a BMW M5, a horse, and a man in a fetching velvet jacket. Enjoy.

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