Along with your humble writer, BMW’s M5 supersaloon also hits the big three-oh this year. To celebrate the M5’s three decades in production, BMW has released a limited edition packing big horsepower and special finishing touches. Better than a cake and candles. Only 30 cars will be offered for sale in the UK, out of a global…
Category: Manufacturers
Subaru cuts £2,500 from price of BRZ – Will anyone buy it now?
Subaru UK leaves EngageSportMode confused at times. Recently we’ve seen them drop the Impreza part of the WRX STI name tag; banish performance cars to concentrate on SUVs; reintroduce said performance cars in an about turn, and decided that what people really want now is an non-turbo hatchback. All whilst still selling this: If you’ve never seen one…
Volkswagen Golf R 400 Concept – Now it’s real
Recently we brought you teasing sketches of the VW Golf R 400 Concept. Now Volkswagen has actually unveiled the proper car, so we can now give you photos, instead of just drawings of the 395 bhp super-hatch. Revealed at the Auto China Show in Beijing, the R 400 is intended to display the potential of…
Volkswagen Golf R 400 Concept Sketches
Volkswagen seems to be something of a power trip at the minute. We’ve already got a rumoured lightweight Golf GTI in the pipeline, but now there’s a concept Golf R with 400 PS coming too. Granted, right now, we’ve only got sketches to go off. But, VW has released similar sketches for both the GTI and…
Friday Photo – Inside the Lexus LFA Centre of Excellence
We’ll be honest, Lexus isn’t really a brand we pay a lot of attention to here at EngageSportMode. Maybe it’s that Alan Partridge connection; perhaps it was those CT200h adverts with Kylie Minogue, or it could be that their cars just lack that ‘soul’ we look for. However, things are a little bit different when it comes…
SEAT Leon Eurocup Racer – A Seriously Good Looking Race Car!
SEAT’s Leon is on something of a roll at the minute, with the Cupra 280 taking the FWD record at the Nürburging, whilst also picking up various accolades and positive reviews from the motoring press. So, what’s better than a 280 PS Leon? A stripped out racer with 330 PS and a humongous rear wing of…
Infiniti Q50 Eau Rouge – Vettel Tests Prototype
Ahead of an expected production confirmation at the Beijing Auto Show later this month, Sebastian Vettel has been behind the wheel of the F1 inspired Infiniti supersaloon. With his role as Infiniti’s Director of Performance, Vettel will seemingly have a real hand in assisting with the development of the performance four-door. Infiniti has teased his involvement with this short video, showing…
2014 April Fools’ Day Automotive Roundup
April Fools’ Day is that one opportunity each year for automotive PR teams and marketing departments to cut loose and show off their sense of humour. For the rest of the year it’s all about extolling the benefits of 5 year warranties, diesel engine balancer shafts and 0% finance, so April 1st is the chance to show off a…
2014 BMW / MINI April Fool’s Day Special – The Force Injection Booster and Cooper T
Like clockwork, BMW’s PR Department rolled out another almost believable product as part of its annual April Fools’ Day gag. This year, it’s the turn of the “Force Injection Booster” system. Full advert text below: BMW looks set to change the face of motoring with the introduction of a patented artificial G-force technology.
Friday Photo – Audi R18 e-tron quattro loose on the streets
EngageSportMode might be all about BTCC this week, but then it’s not everyday you see a prototype race car driving through the city streets. However, residents of Le Mans in France are probably more familiar with it than anyone else in the world. To mark the launch of its latest LMP1 challenger, this week Audi Sport…
Mitsubishi Lancer Evolution X – UK Limited Edition
Welcome back to March 2008, a time before rising fuel prices, global recession and Justin Bieber. Good memories, no? Anyway, Mitsubishi would like to take you back there by re-releasing a special edition of the Lancer Evolution X; a car first offered to the UK market some 6 years ago. We’ll admit we’d even forgotten the Lancer…
SEAT Leon Cupra – Extreme Simulator Video
Ok, we’re willing to admit we’re already a bit of a sucker for SEAT UK’s marketing around the new Leon Cupra here at EngageSportMode. But they’ve really outdone themselves with this rather special video:
EngageSportMode 