Like clockwork, BMW’s PR Department rolled out another almost believable product as part of its annual April Fools’ Day gag. This year, it’s the turn of the “Force Injection Booster” system. Full advert text below: BMW looks set to change the face of motoring with the introduction of a patented artificial G-force technology.
Friday Photo – Audi R18 e-tron quattro loose on the streets
EngageSportMode might be all about BTCC this week, but then it’s not everyday you see a prototype race car driving through the city streets. However, residents of Le Mans in France are probably more familiar with it than anyone else in the world. To mark the launch of its latest LMP1 challenger, this week Audi Sport…
BTCC 2014 – EngageSportMode’s Full Championship Preview
Let Battle Commence… The time for talking is over, the time for pre-season testing is over, the time for relaxing on a Sunday afternoon is over; the British Touring Car Championship is back for a new campaign. Admittedly, I haven’t been all that interested in the close season, perhaps more due to a young child,…
Mitsubishi Lancer Evolution X – UK Limited Edition
Welcome back to March 2008, a time before rising fuel prices, global recession and Justin Bieber. Good memories, no? Anyway, Mitsubishi would like to take you back there by re-releasing a special edition of the Lancer Evolution X; a car first offered to the UK market some 6 years ago. We’ll admit we’d even forgotten the Lancer…
SEAT Leon Cupra – Extreme Simulator Video
Ok, we’re willing to admit we’re already a bit of a sucker for SEAT UK’s marketing around the new Leon Cupra here at EngageSportMode. But they’ve really outdone themselves with this rather special video:
Friday Photo – Ayrton Senna
Today, 21st March, would have been Ayrton Senna’s 54th birthday. You might have already noticed a special ‘Google Doodle’ on the search engine’s front page today, depending on where you are in the world, as a tribute to the Brazilian F1 legend. We think it’s a nice, touching, way of remembering Senna, ahead of the 20th anniversary of his tragic…
Subaru Impreza coming back to the UK – Just don’t get too excited
Contain yourselves, Subaru UK is bringing the Impreza name back to these shores. But before you get too carried away, that Impreza name is only applied to a single 1.6 RC hatchback model now. This fourth-generation Impreza has actually been on sale in Japan, the USA and quite a lot of other places, since late 2011….
BTCC 2014 – 31 Car Grid Confirmed at Season Launch Day
As EngageSportMode gears up for another season of bringing you news, reviews and opinion on the world’s greatest Touring Car Championship, the wraps came off the 2014 contenders at yesterday’s Launch Day. With 31 entrants, representing 14 car models from 11 manufacturers, you certainly can’t say the BTCC will lack variety in 2014. With all cars running…
Citroën DS3 Racing Cabrio – Ultra limited, ultra expensive
Citroën’s DS3 hatchback has been something of a runaway success for a firm that had struggled for many years to find an identity. With over 48,000 sold in the UK, as a nation we seem to love them. But just how much would you pay for one? £29,035. That’s the big figure right there to…
Friday Photo – When the BMW i3 came to Newcastle upon Tyne
As part of the marketing campaign for the i3 compact EV, BMW is taking it on tour to the streets of the UK. So when it popped up in our local city of Newcastle upon Tyne, we sent one of EngageSportMode’s roving reporters along for a look. We’ve written lots about the i3 on ESM already, along…
Audi’s 2014 RS 5 DTM Car looks scarily aggressive
We don’t usually make a habit of featuring DTM on EngageSportMode, but with the release of Audi’s 2014 championship challenger we felt compelled if only for the fact it has the coolest wing mirror mounts ever. Shown here in the yellow and green colours of last year’s champion Mike Rockenfeller, the DTM RS 5 is…
What did we learn from the 2014 Geneva Motor Show?
Here at EngageSportMode we’ve brought you a veritable banquet of new cars in the space of one short week. You can find all our coverage here, but with the dust settling and the return to normality, we’re left pondering just what did Geneva 2014 teach us about the state of the car industry? Everything is now…
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