Friday Video | Five cylinders of fun from Audi Sport USA

Even if you’ve only got twenty minutes for lunch today, this is probably the best way you can spend it. We promise. It’s now officially September, the holidays are over, the nights are closing in, and the world is still just as big a mess as it was at the start of the year. But…

Motorsport | Audi ditches Le Mans for Formula E

After almost two whole decades of dominance, one of the biggest names in endurance racing has called time on participation.  Audi Sport officially announced yesterday that, at the end of 2016, the Audi brand will no longer compete in the World Endurance Championship. That means 18 years of Le Mans competition will also come to…

Friday Photo – BTCC Audi A4 quattro Super Tourer with Frank Biela

Twenty years ago the British Touring Car Championship was reaching peak popularity with global motorsport fans. On track, the 1996 season was being dominated by an all-conquering silver machine.Full disclosure – the Audi A4 quattro Super Tourer is, without doubt, the favourite BTCC machine of ESM‘s Editor. Ever. He even has the t-shirt, although it’s a little…

Friday Video: 2016 Audi Sport R8 Advert ‘Spin’

We never really feel the need to justify posting anything to do with the Audi R8 here at ESM, and we just can’t escape the mesmerising attraction of the latest advert. Whilst previous R8 adverts have concentrated on the epic power and glorious sounds of the R8’s V10 engine, the latest video is apparently all about control. Perhaps Audi are…

2015 Le Mans Gallery – Porsche takes historic 17th win with 1-2 finish

Ok, we’ll hold our hands up. We didn’t predict this in our Friday Photo Gallery. Nope, we overlooked the pace of the Porsches in qualifying and, instead, went for another Audi victory. We were wrong, even if we had predicted it a year ago. But congratulations to Porsche for surprising us with a rather impressive 1-2 win! In what…

New Audi R8 LMS wins 2015 Nürburgring 24 Hours

With all the road car testing that goes on there, it’s sometimes easy to forget that the Nürburgring is still a real – and dangerous – race track. The Nürburgring 24 Hours remains one of the biggest challenges in motorsport, but Audi took victory last weekend. To say the new Audi R8 LMS was box-fresh at its Nürburgring debut was perhaps…

Audi TT clubsport turbo concept – News and photos

Another Wörthersee show car, but this time with crazy turbocharging and orange detailing? Consider our interest piqued!  We’ve already mentioned Skoda’s concept efforts in advance of the annual Wörthersee festival which kicks off today, but Audi has gone decidedly all out with this mental TT clubsport turbo concept. However, there’s more than just mental bodywork – much of…

Friday Video – Audi RS 3 ‘Birth’

Audi has a habit of producing some rather decent adverts. There was the epic sounding R8 V10 plus one from a couple of years ago, and further back there’s the Audi 100 quattro driving up a ski jump. However, this latest one is rather bold, even by Ingolstadt’s usual standards. Take a look for yourself –…

Friday Photo – Audi Prologue Allroad Concept Car

The growing importance of the Chinese market for upmarket brands cannot be ignored. Which is probably why Audi has decided to show off the third “Prologue” concept car at the Shanghai Auto Show this weekend. Make no mistake, this is a seriously big Audi. At 5.13 metres long, this is a car of rather epic proportions,…

Geneva 2015 News and Photos – The All New Audi R8

Finally, we can bring you photos of the new Audi R8 in full, rather than peeping out from beneath a cover. It’s also another car which won’t be a surprise in Geneva next week! But, anyway, here’s the brand new second generation of Audi’s supercar available in a range of V10 flavours from the off.  Ok, it’s a…